Tata Tea Premium

Tata Tea Premium

• Tata Tea is the largest packaged tea brand in the country with one in three Indian households having consumed it over the course of last year
• The landmark 'Tata Tea Jaago Re'; campaign has transformed the way beverages are marketed in India by repositioning tea from a mere wake up drink to a medium of Social awakening
• Jaago Re today is the ONLY Social Cause Brand in the top 50 FMCG brands on Facebook India.
• Tata Tea began its journey more than 25 years ago, when the packaged tea market was dominated by one large player with over 70% market share. While most saw entering this market as an almost impossible task, Tata Tea saw an opportunity.
• Tata Tea has been a promoter of social awakening and action - right from encouraging young people to vote, inviting consumers to pledge against bribery to making a 'Badey Badlav Ki Choti Shuruaat' by putting women first.